|About the Book|
Since the world wine economy is rapidly changing, the importance of wine production is growing, requiring a new international collaboration, extensive research and an efficient way of teaching. These reasons led to a need for organizing an international scientific symposium on vine and wine economy. Appellation origin control is a kind of marketing. With regards to the technical and juridical field of appellation origin control, its link with economics and marketing is understandable. The world now faces the problem of different appellation origin control systems and there is a need to create uniformity with English speaking producers being more dominant than others as well as economic and political changes in Central and Eastern Europe. For now, the world wine market is complex and a world market as a whole needs to be developed into categories of fine wines, wines in general, and cheap wines. It was agreed that research and education had to be internationally integrated. Different systems of teaching and education were compared, and Hungary proved to be the right place for the symposium.